The Connecting Kids to Coverage campaign helps enroll eligible children in Medicaid and the Children's Health Insurance Program (CHIP). Having health coverage improves health and socioeconomic outcomes for children. Recent research shows that these gains are long-lasting, with children who gain coverage experiencing better health, higher educational attainment, and higher earnings as adults. The program uses targeted strategies to enroll eligible children who do not have health coverage, including application assistance and targeted outreach for children and parents in 40 counties of the rural, mountainous, Appalachian region of the state. Because it can be difficult to reach and engage individuals without insurance in rural areas, the CEHR will leverage an existing network of community health workers and community-based partnerships to enroll and retain eligible uninsured children and parents in Medicaid and the Children’s Health Insurance Program (CHIP). Targeted outreach will seek to meet individuals where they “work, pray and play” by tapping into local gatherings like churches, community dinners, school-based programs, local stores, sporting events, and volunteer fire departments. Home visits for in-person application assistance will also be provided.
Serving the following counties: Bath, Bell, Boyd, Breathitt, Carter, Clay, Elliott, Estill, Fleming, Floyd, Greenup, Harlan, Jackson, Johnson, Knott, Knox, Laurel, Lawrence, Lee, Leslie, Letcher, Lewis, McCreary, Madison, Magoffin, Martin, Menifee, Montgomery, Morgan, Nicholas, Owsley, Perry, Pike, Powell, Pulaski, Rockcastle, Rowan, Whitley and Wolfe.
Toll-Free at: 1-855-859-2374 (Monday-Friday between the hours of 8am-4:30pm)